Role

Neighborhood Allies came to Passion Project Creative with a challenge: their work was impactful but hard for audiences to grasp. To celebrate their 10-year anniversary and clarify their mission. I led video production as the director and creative director of the project. We created a 5-episode docuseries spotlighting the community members, businesses, and donors they've worked with over the years. We grouped stories into clear categories aligned with their program areas like real estate, financial empowerment, and community development so viewers could finally understand the complex work they do.

We coined the hashtag #100KStrong as a call-to-action to support their mission of helping 100,000 Pittsburghers move up the economic ladder.