Creative Director. Filmmaker. Entrepreneur.
Behind the work
Looking at it now, a lot of who I am now and the interests I find myself participating in are very much in line with who I was as a kid in Pittsburgh just running around the neighborhood with my friends. Very adventurous. Very imaginative. Very active. Sports, research, travel, and creativity were all things I both consciously and unconsciously delved into then and now. It’s allowed me to have a purposeful and interesting life personally and professionally.
At my core, I’m a filmmaker. I got my start in New York City, brainstorming and pitching video concepts for the NBA, and I haven’t stopped creating since. That same initiative eventually sparked the launch of Passion Project Creative. I pitched and produced work that was published by both the NBA and WNBA, while also directing, editing, and producing independent projects that kept my hunger alive and skills sharp. Along the way, I grew into the role of a producer, honing my organization, resourcefulness, and ability to bring the right people together. I also evolved as a director, sharpening my eye for visual style, crafting thoughtful treatments, and gaming technical skills.
The work
My creative direction skills have grown organically over time. Coming from a sports background, I was already comfortable leading teams, but as my ideas expanded across multiple mediums, I started reaching out and collaborating with other creatives. Pairing that with the communication and business acumen I’ve developed through hands-on experience, I began to strengthen my client relations and vision articulation skills with other creatives. Over time, I’ve learned how to guide teams toward producing strong, cohesive creative work that stays true to the original idea with orgs such as Neighborhood Allies, 2nd Skull, and others.
Jibril leverages his expertise to develop partnerships and craft bold concepts, visuals, and stories for his clients and brand. Believing that "teams win championships," he assembles creative teams to bring each vision to life.