I got my start in New York City pitching video concepts for the NBA including ideas for the 2020 NBA Bubble season fan experience and I haven’t stopped pitching since. From content to experiential activations, I helped create ways for fans to stay engaged, and I produced video concepts published across NBA and WNBA digital platforms.

That same drive sparked the launch of Passion Project Creative, where I directed, edited, and produced independent video projects that kept my hunger alive and sharpened my skills. What began as passion soon grew into a business. I’ve secured funding, won contracts, and closed five-figure projects with brands and partners.

Along the way, I’ve gained experience with The Andy Warhol Museums Warhol Creative Production Agency, and other collaborators as account manager and coordinator. I’ve managed ongoing client relationships with clients such as 2nd Skull and Eastside Golf, where trust and collaboration have been at the center of the work. Through managing those relationships so well and with healthy communication I’ve been able to gain sponsorship from brands like Social Status and Dobra Tea.

Shifting to the creative side my work has been deemed detail heavy, culturally relevant, cinematic, character-driven, and informational. My style as a video and creative director pulls audiences in through world-building, close character/community study, and attention to details like wardrobe, props, and color. My work draws from culture and identity to create stories that resonate with communities , always weaving in insights and information people can take with them. I’ve led creative teams under NBCU’s programs, pitched and executed creative concepts for campaigns like Neighborhood Allies and Nike.